Quick commerce is claimed to be the third generation of e-commerce and digital shopping. In today’s world things have evolved and with it, new delivery systems, in most cases shoppers can not keep up any longer with 2-3 days or even same-day deliveries, the new norm is ultra-quick deliveries that fall in the 15-20 min frame.
Quick commerce might seem to be the perfect deal for retailers to win over competitors by offering its consumers the ideal customer journey by providing the desired instant gratification that most people seek to get in this era. However, this is a delivery approach that can not be implemented by every brand as it brings with it many challenges that not all businesses are prepared to overcome.
Hence, we have listed below some of the factors that should be analyzed, studied, and considered first before implementing them into your business operations.
Are your products suitable for Quick Commerce?
First things first, what is your brand niche/sector? What products are you offering to your customers?.
The bad news about quick commerce is that not all products can be delivered at this ultra-fast speed. Big dimension products, especially those that require certain assembly or installation, let’s say, some sort of furniture (eg: bed, sofas) do not fit in this type of delivery.
However, small house appliances or home equipment can fall in this approach, let’s say a kettle, coffee machine, lamp, pillows, etc.
The good news is that most category products do fit in this approach, from make-up, small tech items (computer’s mouse, chargers, headphones) pharmacy drugs, kitchen items, perishable products, and of course QSR (quick service restaurants) like fast-food brands, food court restaurants, Starbucks or even grocery shops.
Is your Quick commerce Approach Ready to Fulfill Orders?
To comply with ultra-quick delivery speed standards you need to work on the logistics process of how to take your products from point A to point B. Does your business count with local distribution centers?
To answer this you need to analyze the areas where your customers order from and the areas your delivery fleet can go to. What are the means of transportation your business plans to use (bikes, electric vehicles, scooters, motorbikes)? Is your business going to partner with third-party delivery companies? These are just some of the areas to study through to evaluate if you are ready to incorporate this new last-mile strategy.
Is Your Business Tech Ready for Quick Commerce?
Let’s say your company fits into the right niche, offers the right products, and counts with the proper DC’s design (distribution centers). Now, it’s time to evaluate if you count on the right management system technology to guarantee precise updated data in terms of inventory, operational timing, fulfillment, and delivery availability.
The right use of technology is paramount to avoid stockout and consequently meet customers’ expectations, after all, if technology is not aligned, and your delivery exceeds the under 30min delivery, you did not comply with a quick-delivery standard, hence your business won’t fit into the quick commerce industry.
Advanced Quick Commerce Delivery Solutions
This is the fourth and last approach companies need to evaluate before implementing quick commerce to their operations: Delivery alternatives and smart solutions.
Since the last mile is the only leg of the distribution channel involved in quick commerce, costs need to be weighted since it has been proved that the last mile is the most costly part of the whole distribution process, after all, it’s not all just about customers’ instant gratifications but also about businesses profitability, and fast deliveries imply high costs.
Based on this, delivering to the consumer’s address might not always be the best option, especially if we are talking about a remote location or a place with infrastructure/road limitations. To solve this, there are plenty of options that are gaining room in the delivery scene.
Autonomous delivery vehicles like drones and click and collect lockers are some advanced tech solutions to the last-mile that have been adopted by smart businesses in recent years offering an alternative to home delivery and allowing them to offer high-speed deliveries.
How can Bloq.it Help You With This Rising Quick Commerce Demand?
Does your business count with all four requirements? Is your company ready to meet this new consumer’s demand and implement quick commerce ?.
Bloq.it is at the forefront of the Smart Locker industry, we help e-commerce, retailers, and logistics companies with state-of-the-art technology to ensure faster, contactless and hustle-free delivery reducing operational costs and providing a remarkable customer experience.