You might be wondering: What are pharmacy Smart Lockers? Are we really able to Click and Collect prescription medicine?
Well, before we answer these questions, let’s understand for a moment the moment we are living and how some industries are reacting and adapting to several new market needs.
It’s no surprise that the e-commerce industry saw massive growth amid the pandemic. As consumers turned to online shopping to avoid crowds, we can’t ignore another segment of retail that saw significant growth last year: click-and-collect.
This shopping method allows consumers to “click” to complete their transaction online, and then “collect” their items at the store, rather than have them delivered.
US click-and-collect sales more than doubled in 2020 and will sustain double-digit growth rates through 2024, according to Insider Intelligence estimates. Click-and-collect is a key offering that provided peace of mind to shoppers trying to stay safe amid social distancing regulations, and will likely remain popular as digital buyers opt for speed and convenience.
Buy online, pick up in-store (BOPIS), another term for click-and-collect is the process of ordering an item online and picking it up later in person. BOPIS combines the convenience of online shopping with the efficiency of same-day delivery.
Insider Intelligence defines click-and-collect sales as products or services ordered using the internet (regardless of payment method) for pickup in a store or a locker in a retail or pickup hub location.
Click-and-collect combined with onsite smart lockers allows the end-user to greatly reduce the time they spend waiting into, reduces in-store operation costs for the retailer, increases the footfall in-store, and improves the consumer’s buying experience.
While BOPIS offerings are convenient for consumers, why is click-and-collect beneficial for retailers? Essentially, retailers offering BOPIS services are well-positioned to win over consumers, as click-and-collect will maintain the popularity it gained amid the pandemic. Insider Intelligence estimates that US shoppers spent $72.46 billion via click-and-collect in 2020, accounting for 9.1% of all e-commerce sales. This year, those figures will increase to $83.47 billion and 9.9%.
Smart lockers are secure, electronic lockers that are connected to the internet. The idea is that patients can come to collect their prescriptions from the pharmacy smart lockers when they become available. This means that healthcare resources can be focused elsewhere, and less time is wasted dispensing medication.
As retailers embrace this new format locker locations will grow rapidly. In the UK alone there are over 66,000 private and public pharmacies with over 200 new locations in 2021 which are expected to rise.
This would allow patients to select a locker location that was convenient to them (on the commute to work, outside the local supermarket, or inside the closest store to them).
As click and collect increasingly becomes the last mile delivery option of choice it only makes sense for the pharmaceutical collection process to follow suit! Below are the key takeaways to improve the patient’s collection process.
6 reasons patients prefer collecting in person from a locker compared to counter collection or at-home delivery:
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